Continuing further he elaborated on the concept of outperforming the competition at every step, even when the gap between the market leader and the rest is sufficiently large. He then went on to highlight the necessity of taking market research seriously to develop brand equity. Leaving the batch to reflect on his lessons he closed the session with a beautiful quote, a testimony to a managers life - "Call others into leadership with you".
The Right Words At The Right Time - Mr. Ravi Kant, Ex-MD, Tata Motors Limited
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