ABG: The Resolved Mystery – Pulkit Gupta, IIM Udaipur

Anyway, I reach office to discover that the building in front of my office is under construction as it has been for the last few weeks with dozens of Ultratech cement bags, rolled & mixed in the cement mixer, that then was carried along by yellow hat bearing workers moving like a disciplined assembly of ants, marching forward with the purpose of making the structure as planned. I talked to myself, “Let’s try my luck. No one can get the same outcome in too many coin flips”. With Idea internet being the coin flipper, the result, again, came out to be Aditya Birla Group. The acknowledgment of so many facts pointing to a single brand taught me some real things about the way life finds a funny way to make it all interconnected.

Anyways, the concluding point of my so-called *case-study* was to convey this idea that one of the oldest conglomerates of India since 1857, Aditya Birla Group has influenced our lives at every step with or without our acknowledgment of the same. Expansion of a company may or may not work, but some things like omnipresent customer satisfaction, brand recognition, technological excellence, quality assurance need to be kept steady for an organization to stand tall & face the test of the time successfully.