Catering to almost every aspect of human life, it would not be flattery to say Aditya Birla Group has not failed to make a mark on the universe of mankind. Everyone would agree to the fact that they must have come across a product or a service catered by the Birla Group.

As the significance of light is better comprehended by encountering darkness; so is the significance of Education can be better comprehended by dwelling into its absence. I believe studying at Birla Institute of Engineering & Technology, Pilani has provided me the edge in the real world and has craved me a path to achieve success in my life. The trust and satisfaction of studying in the finest of education institutions could not have been possible without ABG.

It is rightly said that the way you dress defines your personality, some believe that it provides you a sense of satisfaction and self-confidence which in turn is one of the important aspects for one’s personality. I still remember the time when I was about to go for my second round of CAT- Personal interviews to study in one of the premier B-schools of the country and was looking for a perfect formal attire because it is very important for an MBA grad to be well dressed. The brand which I preferred without hesitation was Louis Philippe – a premium brand of ABG. The reason for choosing it was right there in front of me, the sheer elegance and the fit. Though the brand is a bit heavy in the pricing aspect still it is worth the money. Though at times it can be monotonous yet it has been always a feeling of worthiness to wear Louis Philippe because ABG takes great care in curating their offerings so that you never get tired of wearing formals to a formal of an informal event.

Quoted by Adam Draper, “Pave your own path and be fearless”, I believe this is what defines me. I have always believed that you must believe in yourself and be engrossed in your belief because if you’re not excited about it, it is not the right path. During my schooling days, I came up with a unique passion for performing Magic which is a lost art in India. From going against all odds be it, friends, family to performing in different countries of the world and making a career in it from management and personal perspective has driven me all these years. How has it made an impact? I believe when you follow a road not taken and achieve even a bit success you drive others in following their dreams, be an inspiration maybe only to an individual and have the luxury to stay who you are in the tough world.

AADITYA GOYAL

Ubiquitous ABG – IIM Rohtak