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Abhishek Anand

Alumni | TAPMI

1 Stories

Reebok’s new Avatar: Will it change its future?

History:Reebok, established in 1895 in the small England village of Holcombe as J.W. Foster and Sons, was renamed to “Reebok” in 1958. The company’s name “Reebok” originates from the Afrikaans spelling of “rhebok”, which means a South African antelope or gazelle. It is one of the world-renowned brands of sportswear,