Akshata Verma

A US $44.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our

I spent two months as a marketing intern at Amway, the world's largest direct selling company both by revenue and distributor network.It is rather strange that whenever one mentions FMCG, we think of traditional retail formats and never direct selling.Direct Selling is emerging rapidly as a non-store retail format in