David Liff

The science of marketing allows a company to carefully match the qualities of their product and the ability of their organization with the problems, needs and wants of the market.The art of marketing is to carefully listen to the way in which the market you wish to serve wants to

I know many marketers who complain that marketing is always treated as a second-class part of the business. And while as a marketer I know the importance of providing consistently effective marketing, I also know that if other parts of the business are not effective, then you cannot fix it

At one level we should all be very worried about anything we post online, because (as has been proven numerous times) when you post anything it can stay around forever. What you may flippantly say today can come back and bite you in the proverbial ass at any point for

No product is perfect for every purpose. The trick is to make your product excellent for a specific purpose, and make sure that the people who have this specific purpose know about what you can offer, and prefer it to the way they are already doing it, and prefer it