Mukesh Patodia
Alumni | Goa Institute of Management
In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. As someone who actively keeps upto date with fashion, I am very loyal to some of the clothing brands, one being ABG. My brain would like to do the same things repeatedly, claiming that each time I choose a product, that product gains an advantage over the products I didn’t choose. ABG is the chosen one. My loyalty is created based on accessibility and routine. I have developed a view that I look good in ABG line of clothing. ABG innate my need at a higher level, and it delivers a product that I simply can’t live without. I shop for my basic needs simply need a product to do what it’s meant to do. Also, I care about the benefits the product offers. I have developed trust in the brand, which lead to infatuation. At this point, I feel that a specific brand contributes to my personal betterment, and I experience feelings of affection, appreciation, and even obsession. ABG connects with the my core values. I have remained committed to a brand because the brand is closely tied to my identity or the brand’s core values align with my values.
In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. As someone who actively keeps upto date with fashion, I am very loyal to some of the clothing brands, one being ABG. My brain would like to do the same things repeatedly, claiming that each time I choose a product, that product gains an advantage over the products I didn’t choose. ABG is the chosen one. My loyalty is created based on accessibility and routine. I have developed a view that I look good in ABG line of clothing. ABG innate my need at a higher level, and it delivers a product that I simply can’t live without. I shop for my basic needs simply need a product to do what it’s meant to do. Also, I care about the benefits the product offers. I have developed trust in the brand, which lead to infatuation. At this point, I feel that a specific brand contributes to my personal betterment, and I experience feelings of affection, appreciation, and even obsession. ABG connects with the my core values. I have remained committed to a brand because the brand is closely tied to my identity or the brand’s core values align with my values.
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