One of the biggest names in the country is definitely the Aditya Birla Group. It is 3^rd Largest Private Sector conglomerates of India. But what exactly one thinks of when the name Aditya Birla Group props up. Many of the biggest companies in the country fall in this conglomerate. It has businesses across 14 sectors. Some of the companies of the group are Aditya Birla Capital Ltd., Grasim Industries Ltd., Ultratech Cement, Vodafone Idea Ltd., etc.

ABG has been serving millions across these 14 sectors through a plethora of products & services. Some are enjoying the impeccable services of India’s Largest Telecom Company – Vodafone Idea Ltd. Others are pleased with the insurance products & financial service of the Aditya Birla Capital Ltd. Millions are flaunting the fashionable & elegant apparels & garments of the leading fashion brands of ABG – Peter England, Allen Solly, Van Heusen, Pantaloons, etc. Other than the individuals & households, its presence is even significant in the B2B market. A plethora of its companies are serving many other businesses across sectors through its products including viscose staple fiber, metals, viscose filament yarn, carbon black, chemicals, fertilizers, insulators, financial services, BPO, and IT services. Its biggest presence in the B2B market is in the cement industry with Ultra Tech Cements being the largest cement company in India.

Besides India, ABG has its operations in more than 35 countries. It is serving the people of India along with various other countries thus influencing the lives of millions across the globe. Similarly, it has an impact on me. Many of the consumer products, that I have been using, include Birla Life Insurance & Mediclaim, Vodafone connections & Branded Apparels of Peter England, Allen Solly, etc. There is hardly anyone who can overlook the influence of ABG in his or her life. The influence is not only limited directly but also indirectly through the various capital products. Cement, being used for the roads & bridges, can be of Ultra Tech Cement.

Thus, ABG seems omnipresent around every one of us even if it may not be obvious influencing the country & world for generations only to continue doing so for future generations.

ABG has been the entity influencing & helping many to overcome hurdles & challenges. It may have to face various challenges in its ambitious to do so. It has still been overcoming them & fulfilling its ambitious.

Similarly, everyone overcomes some challenges in their lifetime. Some may be big or small in the eyes of others. But for the one facing them, they seem to be all gargantuan, to begin with. I had faced a plethora of challenges myself in my life until now. Currently, I might be known for my academic prowess & intelligence. But during my childhood days, I used to struggle with academics a lot. I hardly used to secure a decent score in my examinations. But at that time, I had someone by my side to assist me to overcome this challenge & emerge victorious. That was my mother. My mother was by my side pushing me, teaching me, scolding me (when needed) & even remaining awake with me for my exams. Seeing her efforts fuelled me as well to put my efforts to my fullest extent. Her determination & perseverance helped me get out of that tight spot.

Then came another instance when I faced yet another challenge. During my graduation, I realized that I had a fear of public speaking & my communication skills was not up to mark. I used to struggle with Spoken English. However, there came yet another assistance to pull me out of that dire situation. My friends were of great help in overcoming my fear. They guided me & helped me in practicing public speaking. They used to critically analyze my public speaking & communication skills. They also used to push me to take up any public speaking opportunity which I would otherwise avoid. They also saw to it that I am never upset if I performed terribly. Their constant support & guidance helped me out of it.

A similar situation popped up when I was preparing for CAT where I was unable to perform well in the mocks test & practice tests. At that moment, my Teacher came for the rescue. His support, push & continuous guidance helped me recover from the hopeless situation. I was almost at the verge of giving up but his words of inspirations prevented me.

I might have not been competent enough alone but with the support & guidance of people around me I evolved. Thus, I have been overcoming the challenges through the SUPPORT of others.

Similarly, people have been changing & evolving their lives through the help of ABG – through the products & services of the Aditya Birla Group. Its has been a helping hand for millions. Thus, the Aditya Birla Group is a support system providing a helping hand to many & is omnipresent.

Prayankk97

Aditya Birla Group-An Omnipresent Support Syatem_IMI New Delhi