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Shalini Singh

Alumni | MICA

Currently a first year student of PGDM -C at MICA.I have a work experience of 18 months.I like writing poems ,especially in Hindi. Consumer insights,research and consumer buying behaviour are few of the areas that I love in marketing domain.

Currently a first year student of PGDM -C at MICA.I have a work experience of 18 months.I like writing poems ,especially in Hindi. Consumer insights,research and consumer buying behaviour are few of the areas that I love in marketing domain.

1 Story

Political Branding In India | How Narendra Modi & The BJP Won 2014 Elections

What Is A BrandA brand is a name or  a symbol that helps a product/service or an organization to distinguish itself from others. Every brand has a story of its origins - a set of beliefs that it has, the attitude that it carries and the value that it carries.