Sonal Sapale

Coca Cola as a brand has enthralled masses across geographies with its advertising campaigns; shoring up the youth in flights of fancy and throes of passion. With some of the best marketing campaigns the multi-billion dollar brand has always taken care that the campaigns are mindful of the culture in

A man walks on his hands through the landscape of rural south India while a Tamil prayer runs in the background- words that basically express sincere and deeply felt gratitude of a father for his son’s health to God. That sets the tone of Lifebuoy’s new campaign underscoring a social

“Getting things done” is the underlying philosophy of SPJIMR’s flagship academic programme- ADMAP (Assessment and Development of Managerial and Administrative Potential). The unique programme provides the students with an immense learning opportunity where they are divided into 25 communities each of which handle a different aspect of everyday functioning in

The first part of the Wall of Fame focused on some of the most prestigious competitions covering areas of general management and a stock pitch competition that was held in Singapore. This part focuses on specific sectors- Marketing, Operations, Strategy and Consulting and individual/team wins at various competitions.The Citi advantage...Yati