Subhra Pratim Halder

Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firms to empower their consumers to share their personalised experiences on the web and hence, democratizing the online content and harnessing the need

The spring is around the corner- with the most awaited B-school interviews just a few weeks away.  The aspirants are having a natural urge to expand their horizon of knowledge – about business, an area of interest, technicalities, work experience and the particular B-school at large. But in the pursuit

IIM interviews are different from that of an interview at a non‐IIM yet top league B‐School. IIM interviews always have a surprise element in it. Believe it or not, the candidate gets a lot of chances to turn the board in his/her favour. It solely depends on your logical and sensible approach

National Institution for Transforming India (NITI) Aayog was set-up to foster cooperative federalism, provide knowledge support to union and state governments and monitor as well as evaluate its policies and programmes. The restructuring move had huge repercussions in terms of planning, allocation of funds and role in decision-making process. In