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Tanuj Lalchandani

Alumni | Institute Of Management Technology Ghaziabad

Tanuj Lalchandani PGDM- Marketing IMT Ghaziabad

Tanuj Lalchandani PGDM- Marketing IMT Ghaziabad

2 Stories

Role Of Brand Manager In Establishing A Brand To A New Category

As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?To expand the currently established brand to a new adjacent category, the one-word answer can be Innovation which is followed by bringing Innovation to life. As per one

Aditya Birla Group- Touching millions of life day in and day out- IMT Ghaziabad

Aditya Birla group focusing on continuity and growth, adherence to tradition, and relentless aspiration to do better for themselves, and in the process, build a better and more self-reliant India. It has played a major role in emerging India as an entrepreneur power house, at the same time ensuring that