Tanuj Lalchandani

As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?To expand the currently established brand to a new adjacent category, the one-word answer can be Innovation which is followed by bringing Innovation to life. As per one

Aditya Birla group focusing on continuity and growth, adherence to tradition, and relentless aspiration to do better for themselves, and in the process, build a better and more self-reliant India. It has played a major role in emerging India as an entrepreneur power house, at the same time ensuring that