Utsaha Iimi

 Janapav Kutti, a village some 40kms away from the IIM Indore Campus was full of bright, gleeful faces flocking to Utsaha’15 – The Annual Rural Marketing Festival organised by the students of IIM Indore. The fest was spread over a two day period (Nov 24-25 2015) encompassing the auspicious occasion

With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a lack of knowledge about rural consumer behavior proves to be a major hindrance. This is where Utsaha comes in, a