utsahaiimi

IIM Indore Students Celebrate Rural Marketing Fest Utsaha 2015

  Janapav Kutti, a village some 40kms away from the IIM Indore Campus was full of bright, gleeful faces flocking to Utsaha’15 – The Annual Rural Marketing Festival organised by the students of II…

November 27, 2015❤️ 0

UTSAHA 2014 - A sneak Peak into Rural Minds

With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a lack of knowledge about rural consum…

November 8, 2014❤️ 0