Vaishnavi Duggal

PART A ‘An Idea can change your life’. This idea campaign literally impacted my life. I have been a loyal customer to Idea since the time I have started using a phone. The cellular network venture got incorporated by 1996 and the Idea brand name got launched in 2002. Since the time I have been using mobile phone, it’s been almost 10 years being a loyal customer to Idea. After so many years of experience with Idea, more than being a consumer of the network, I have also become associated with the brand now. I have become a part of the group. There is a development of sense of belonging to the brand or rather the brand family. The service that has been provided even with the change of circles of areas twice the service quality and the brand belongingness has remained constant. Even with the little turbulence that was felt in the brand in the recent times due to competition and the merger decision has made me rather observe the surviving nature of the brand and becoming the largest telecom operator market share in the country. The revival has made me even respect the brand in a broader perspective The similar association I have with pantaloons. Being a frequent shopper in the clothing industry I have always preferred Pantaloons over many brands especially due to the fresh colors and the floral prints as I feel they enliven me and of course the trusted and the proven, consistent quality. It has been not only my shopping but my all time mood enhancing stop as the colors, prints and quality unfailingly bring a smiling glow on my face. PART B Challenges make up for the living in life of people. Without challenges life would be extremely unproductive and our learning curve would never grow and neither would our personality develop. Though I am Gen z and I have started now facing the real world I can think of a couple of challenges that I have faced in my life uptil now. I was 14 years old and due to depression and hormonal changes in the body I had started over eating which had led to weight gain of as high as 80 kgs and my face was covered with pimples due to the changes in body. I had a hard time in school as teen aging had struck me. I was surrounded by all the criticizers then either for my face or my weight. At first I had started to get into depression but later on I took my weight gain as a challenge and similarly I was also treating my facial problems. In less than 9 months through yoga, some simple exercises and healthy diet I lost weight and got to 48 kgs. I felt this as a victory and literally through my actions without saying a back answer to my critics I proved my determination and potential. I learnt my lesson there that determination and will can take you anywhere you want. And miraculously at the end of this my face also had got healthy. Next major challenge was faced by me at the age of 18 for the admission of my graduation degree-BBA. I had enrolled for a big college at Mumbai and I had got to know I got admission there so with my mother ,I shifted from my hometown to the city of dreams only to know that the information was wrong and I was being asked for donations which we denied to pay then. Till then the admission procedure of all the colleges I knew was closed in my hometown so I had to stay in Mumbai where I had literally no information of any colleges and due to the weather there my mother had to be hospitalized for as good as 6 weeks. So in the morning I used to start travelling sometimes by local (they were completely new for me) or by foot to save money; used to find college names, their procedure and then in the evening sit by my mom. I didn’t even get into the colleges I wanted to and was a bit heartbroken as the procedure of submitting documents and form fees, and seeing my mother so weak was getting emotionally, financially and physically demanding. But then I got into a college. This was the biggest lesson for me that would be always close to my heart as it would dissolve my ego, fear as this situation taught me that I was no one as I had a bit of attitude problems earlier and keep me grounded and determine and also gave me the biggest strength of my life- Optimistic attitude.