Vasu Jain
Alumni | IIM Rohtak
Aditya Birla Group, which is the Indian Multinational Conglomerate, is diversified into various fields including metal, cement, apparel, telecom, BPO, IT, Food retail, chemical, carbon black, financial services, fashion etc. it touches the life of almost every Indian and also has a strong presence in more than 35 countries. It is the 3rd largest Private sector Conglomerate employing 1000s of workforce. It would be a great exposure and learning platform to be part of this group and understand it success story more closely. There are various products offered by the group which are used almost daily by more than 50 crores Indian. The product may range from Idea telecom services, Madura Fashion & Lifestyle which involves brands like Peter England, Allen Solley etc, and its Hindalco cement which the root in any construction activity along with various financial services. I have been very active in social activities and to make the society a better place to live in. Since childhood I have been trying hard to raise my voice against crackers during Diwali due to its negative effects on environment and wastage of money. I formed a team of 10 people residing in my colony to start the movement of spreading awareness of not burning crackers. We launched various rallies in the neighbourhood along with Dhol to create a buzz and grab attention of the masses. We ran this campaign 10 days before Diwali and carried it for 4 consecutive years. We distributed sweets along with the poster which requests not to buy crackers and instead use the same amount to watch a movie or buy food or maybe donate to poor kid to make his/her Diwali a happy one. We met with several obstacle since people were very reluctant to stop burning cracker. it was a source a pleasure for them to hear the sound of a bomb. We provided them the solution to lit one bomb and then record the voice to hear it multiple times as much as they want without damaging the environment. This idea got them to think that how carelessly they were damaging the environment. It was then that a little success was achieved when some people stopped buying crackers and instead enjoyed Diwali by having DJ party. The dominos effect continued and within a span of 4 year we reduced the crackers usage by almost 80%. People learned an altogether a new way to celebrate Diwali by cooking food and having a DJ party and saving money as well.
Aditya Birla Group, which is the Indian Multinational Conglomerate, is diversified into various fields including metal, cement, apparel, telecom, BPO, IT, Food retail, chemical, carbon black, financial services, fashion etc. it touches the life of almost every Indian and also has a strong presence in more than 35 countries. It is the 3rd largest Private sector Conglomerate employing 1000s of workforce. It would be a great exposure and learning platform to be part of this group and understand it success story more closely. There are various products offered by the group which are used almost daily by more than 50 crores Indian. The product may range from Idea telecom services, Madura Fashion & Lifestyle which involves brands like Peter England, Allen Solley etc, and its Hindalco cement which the root in any construction activity along with various financial services. I have been very active in social activities and to make the society a better place to live in. Since childhood I have been trying hard to raise my voice against crackers during Diwali due to its negative effects on environment and wastage of money. I formed a team of 10 people residing in my colony to start the movement of spreading awareness of not burning crackers. We launched various rallies in the neighbourhood along with Dhol to create a buzz and grab attention of the masses. We ran this campaign 10 days before Diwali and carried it for 4 consecutive years. We distributed sweets along with the poster which requests not to buy crackers and instead use the same amount to watch a movie or buy food or maybe donate to poor kid to make his/her Diwali a happy one. We met with several obstacle since people were very reluctant to stop burning cracker. it was a source a pleasure for them to hear the sound of a bomb. We provided them the solution to lit one bomb and then record the voice to hear it multiple times as much as they want without damaging the environment. This idea got them to think that how carelessly they were damaging the environment. It was then that a little success was achieved when some people stopped buying crackers and instead enjoyed Diwali by having DJ party. The dominos effect continued and within a span of 4 year we reduced the crackers usage by almost 80%. People learned an altogether a new way to celebrate Diwali by cooking food and having a DJ party and saving money as well.
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