Vishal Ganti Mahapatruni

 Ever wondered how businesses extract money from you or to put in a better words how businesses convinces you to pay more?Let me start by asking you a simple question. Among the soaps mentioned, which one would you pay a premium: Lifebuoy, Liril, Dettol or Dove?I believe any sensible person would

Everyone must have come across a term called "marketing" and without your knowledge at least once in your lifetime you donned the role of a marketeer. Everyday if not every moment you are behaving in a way that a marketing professional wants to.So what is marketing all about?According to American