Credit and financing, which forms the income part of the bank, was an area of major concern. Still, I took cautious decisions and sanctioned a decent number of loans ranging from Rs. 50000 to Rs. 10 lakhs. I was very particular in credit decisions and that made an impact of the overall growth of the bank’s business in my region. I would check twice for the credit worthiness of the applicant and confirm beforehand that the money was being put in the right hands. The best answers about the sanctioning came from the customers around me, who would tell me the true story about the applicant. That would also form the basis of my decision since I had this deep desire of keeping my branch NPA-free.
There was another area where I found customer dissatisfaction. It consisted of bancassurance, mutual funds, NFOs, sovereign gold bonds released by the RBI and other miscellaneous financial products. Since I knew about the reality of the market, I would pitch these products only to classified customers. I would never trouble a middle-class person to put his/her money in these products just for the sake of increasing my branch’s revenue. Eventually, people began investing in these products too, given the credibility of the bank and its service which I had initially promoted.
My ambition was to make my branch big, not just in size or value but also in stature. I wanted my branch to be exemplified in my area. And despite so many challenges coming my way, I adopted scientific approaches within ethical limits and found my branch flourishing the way I wanted it to. Because I knew that making it big was certainly difficult, but I also knew it was possible. Exactly as Aditya Birla does it and makes it ‘Big In Your Life’.
Harmeet Singh,
MBA (Core) 2019-21 batch, Year 1,
Specialization preference - HR
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