What Is Google AdWords And Why Should You Care About It?

First the basics, there are four different type of advertisements:

• Search Ads: Go ahead and google “smartphones”. Even before the search results, you will have offers from e-commerce websites to buy smartphones from them. These are search adds. Advertisers pay for particular keywords on which the advertisements show up. They look like standard search results as well with restriction over the link length, heading and content.
• Display Ads: Be it the blog of your favourite chef or an online gaming site, banners of display advertisements about almost everything under the sun show up from Google there. These are the display ads. They use similar data analytics as other advertisement types and the websites on which you see them are partner sites.
• Video Ads: “The video will play in 5 seconds”. This statement has annoyed every one of us at some point. But sometimes the advertisement is even more interesting than the video which we were about to watch. These are the Video Ads.
• Apps Ads: Since 2010, Google has moved to its “Mobile First” strategy. And mobile apps have been a major player in the same. Google lets you promote your apps (both Android and iOS) to potential customers on all its platforms.

Google provides access to its powerful analytics framework so that advertisers can know how their advertisements are performing and even tweak them to get a perfect match to their customers. But the best part is the massive control it gives over budget. For small organisations, it's rather tough to spend a large sum of money on advertisements and it's even bigger a risk when you do not know how big an audience you are looking for. Google provides very flexible campaign options (the advertisements are known as campaigns) with prices based on the type of add and further on nitty-gritty like the keywords requested. Thus, if a campaign works well, go ahead and get a top up to increase the reach. If it’s not going well, try analytics. Still not satisfied? Cancel it at no additional costs.

It’s been long since AdWords have been changing the ways of doing business. As a future manager, entrepreneur, business owner, and a customer you might want to know and explore such possibilities. Oh yes, an AdWords certification also exists. You might want to add it to your resume.