Aditya Birla Group has been changing my life for the better and will continue to do so in the future as well. Being a subscriber of Vodafone-Idea sim, I feel that I am connected to everyone all the time. This merger will give this newly formed entity access to more towers and increase in consumer base. Wherever I go, I feel that all the people close to me are just a video call away. This kind of feeling is now essential when I have to be in touch with my family during my MBA journey away from my home. For the construction and renovation of my house, my father has always insisted on using Birla wall care putty and Ultratech cement. The reputation of these industries and products precedes them. The kind of brand loyalty which Aditya Birla Group has created is truly remarkable. Consumers become loyal to a brand only if they are satisfied with the quality of the product and with the image of the brand itself.
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