Today, we are used to consuming more data in a day than we did in an entire month a few years ago. Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab. We have instant access to groceries, apparel, entertainment, healthcare, payments, education; all possible due to this internet boom. It has made our lives convenient, given us more information at our disposal as consumers, and also given us more power to be heard. How does this change the equation for marketers?
Building an online presence for a brand is a tactic of the past. The marketing world has now moved on to creating more digital touchpoints & creating more interactive and personalized content for consumers. Each consumer has his/her purchase drivers and marketers using micro-targeted digital marketing strategies to woo them to consider their product. As per the CMO Survey in June 2020, around 62.3% of companies saw the role of marketing increase in importance over the last year.
All things considered, this is not the whole picture since the internet penetration in India has just reached 45% in 2021, according to Statista. There is scope for growth and a lot more to do. By 2023, the number of active internet users in India will reach about 666 million. So, what do we learn from this? It is that companies need to immensely increase their online presence. Rightly said, “be there where your customers are”. According to Statista, the digital advertising industry across India had a market size of around INR 199 billion in FY 2020, up from just INR 47 billion in FY 2015. This is projected to go up to around INR 539 billion by FY 2024, indicating a big growth in the industry segment.
If the industry is growing at such a breakneck speed, naturally the hiring projections in digital marketing are optimistic too; with an increase of 7.6% in 2021. The Digital Marketing industry is a red-hot space with a plethora of opportunities where you not only get good pay but amazing career growth too. An average Digital Marketer earns around INR 8 lakhs per annum with a work experience of 3 years or more and it can go up to INR 18 lakhs! Even if you do not have that much work experience, you can make up for it with online certification courses.
If you are a marketer, an advertising professional, content creator, influencer or an aspiring digital marketer,
Yes, you read it right; India’s largest FMCG company, HUL, is looking to hire Content Marketers and Performance Marketers from the participants of this program. If you find marketing for brands like HUL exciting, then this is your dream come true. With this program, you get all of the following & much more,
- Get a chance to interview for a Content / Performance Marketing role with Hindustan Unilever Limited
- Work with HUL on a Capstone Project, get industry exposure and add it to your CV
- 60+ learning hours to master concepts like SEO, Content Marketing, Influencer Marketing, Performance Marketing & Growth Marketing
- An opportunity to learn from experts from HUL, PepsiCo, Ogilvy, Reckitt, Zomato, BCG, etc.
- Ace any Digital Marketing interview with AltUni Career Services; 1-on-1 sessions for CV editing, mock interview, bonus sessions with experts
- Get certified in Digital Marketing by HUL and AltUni.