About the Webinar
Today, we are used to consuming more data in a day than we did in an entire month a few years ago. Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab. We have instant access to groceries, apparel, entertainment, healthcare, payments, and education; all possible due to this internet boom. It has made our lives convenient, given us more information at our disposal as consumers, and also given us more power to be heard. How does this change the equation for marketers?
Building an online presence for a brand is a tactic of the past. The marketing world has now moved on to creating more digital touchpoints & creating more interactive and personalized content for consumers. Each consumer has his/her purchase drivers and marketers use micro-targeted digital marketing strategies to woo them to consider their product. As per the CMO Survey, around 62.3% of companies saw the role of marketing increase in importance over the last year.
All things considered, this is not the whole picture since the internet penetration in India has just reached 52.4% in 2024, according to Statista. There is scope for growth and a lot more to do. By 2025, the number of active internet users in India will reach about 900 million. So, what do we learn from this? It is that companies need to immensely increase their online presence. Rightly said, “be there where your customers are”. According to Statista, the digital advertising industry across India had a market size of around 1.1 trillion billion in FY 2025, up from just INR 576 billion in FY 2023, indicating a big growth in the industry segment.
If the industry is growing at such a breakneck speed, naturally the hiring projections in digital marketing are optimistic too; with an increase of 7.6% in 2021. The Digital Marketing industry is a red-hot space with a plethora of opportunities where you not only get good pay but amazing career growth too. An average Digital Marketer earns around INR 8 lakhs per annum with a work experience of 3 years or more and it can go up to INR 18 lakhs! Even if you do not have that much work experience, you can make up for it with online certification courses.
If you are a marketer, an advertising professional, a content creator, an influencer, or an aspiring digital marketer,
Check Out AltUni’s Certificate Program In Digital Marketing With HUL.
Limited Seats So Apply Now!
Yes, you read it right; India’s largest FMCG company, HUL, is looking to hire marketers from the participants of this program. If you find marketing for brands like HUL exciting, then this is your dream come true. With this program, you get all of the following & much more,
- Get a chance to interview with Hindustan Unilever Limited
- Work on a live industry project with Hindustan Unilever & present it to the Senior Mgmt.
- Work on a Live Industry Project by Piramal Finance - a housing finance company registered with the National Housing Bank
- Work on a Social Media Marketing Simternship by Stukent that includes optimizing social media KPIs, segmenting audiences, testing content, etc.
- 80+ learning hours to master concepts like SEO, Content Marketing, Influencer Marketing, Performance Marketing & Growth Marketing
- An opportunity to learn from experts from HUL, Flipkart, Amazon, BCG, etc.
- Ace any Digital Marketing interview with AltUni Career Services; 1-on-1 sessions for CV editing, mock interviews, bonus sessions with experts
- Get Certified - Google Analytics, Google Ads Search, Shopping Ads, Live Project Certifications, AltUni with HUL & Stukent Certifications
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