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Content Marketing

Real interview experiences from candidates across top B-schools.

🎤 Student Stories

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The Definitive Digital Marketing Reckoner For Interviews!
Content Marketing

The Definitive Digital Marketing Reckoner For Interviews!

30 May 2024 · 2 min read

Would you believe us if we told you that Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Consumerlab? As we use the internet to do almost everything …

InsideIIM

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Digital Marketing Quiz | Win Rewards Of Up To Rs.10,000!
Content Marketing

Digital Marketing Quiz | Win Rewards Of Up To Rs.10,000!

18 Jul 2022 · 1 min read

As digital adoption across the world grows, Digital Marketing is here to stay, and it’s the way of the present and the future. Even traditional businesses are pivoting to having separate digital mark…

InsideIIM

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5 Must-Try Tips For A Shortcut From Sales To Marketing
Content Marketing

5 Must-Try Tips For A Shortcut From Sales To Marketing

21 Dec 2021 · 5 min read

You’ve been working really hard for years in your sales job, we agree! The cold-calling, pitching, extensive traveling, keeping the josh high all the time and the endless client / customer demands. D…

InsideIIM

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Dreamt Of A Career With HUL? Here’s The Chance To Make It Come True
Content Marketing

Dreamt Of A Career With HUL? Here’s The Chance To Make It Come True

04 Dec 2021 · 3 min read

Today, we are used to consuming more data in a day than we did in an entire month a few years ago. Indians spend an average of 5 hours a day on their smartphones as per a recent report by Ericsson Co…

InsideIIM

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The Content And Influencer Marketing Whiz Quiz - How Many Can You Get Right?
Content Marketing

The Content And Influencer Marketing Whiz Quiz - How Many Can You Get Right?

19 Aug 2020 · 2 min read

It's time to play InsideIIM's Influencer and Content Marketing Quiz! The theme of this quiz is 'Content And Influencer Marketing' - how well do you know the field? Test your knowledge by answering th…

InsideIIM

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25 Podcasts You Need To Listen To Right Now
Content Marketing

25 Podcasts You Need To Listen To Right Now

31 May 2020 · 11 min read

These days, thanks to COVID 19, you have lots of things to listen to. Too many, infact. Audio stories, audio books, podcasts, there’s a lot of material out there to help you grow and learn. Here’s th…

InsideIIM

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25 Free Digital Marketing Certifications To Add To Your CV During Lockdown
Content Marketing

25 Free Digital Marketing Certifications To Add To Your CV During Lockdown

16 Apr 2020 · 13 min read

Thanks to the COVID 19 influenced lock-down, we all have a lot of time on our hands. There’s been a lot of discussion as to how this extra time can be utilised, especially by an MBA aspirant or stude…

InsideIIM

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Political Branding – Exploring The Current Trends
Content Marketing

Political Branding – Exploring The Current Trends

31 Jan 2020 · 5 min read

Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing: Brand Purpose : Prevalent trends sh…

InsideIIM

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