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249 Stories

Management Through Art | Experiential Learning At MICA

What makes learning at a b-school so special? How is it different from graduate or engineering college? The answer lies in learning and teaching methodology. Because at b-schools like MICA,

The Making Of MICANVAS - Part 2

So last week, we saw how the Biggest Marketing Festival in India is launched. Now let’s get to know the momentum is carried forward. Today’s let’s get to know about

The Dream Car That Failed To Scale | Case Study - Learning IRL By ABGLP

Want to build a marketing career? Do you check out all the ad weeks and campaigns on Instagram and Facebook to see how they're doing? Do you fret over details

From Flipkart To Amazon To Apple - Apoorv Sharma's Journey | IMT Ghaziabad Alum

A natural storyteller and an avid design lover, IMT Ghaziabad alum Apoorv Sharma decided to take a trip down memory lane with InsideIIM. On one winter afternoon, with chirping squirrels

Making Of MICANVAS - India's Biggest Marketing Festival

Events. Fun. Prizes. Excitement. Competition. Games. Meeting new people. Music. Food. Euphoria. 

Marketing Through The Lens Of MICA

What is marketing? Theoretically, it is the process of ideating, creating, prototyping, revamping and maintaining a product or a brand. Marketing has always been used as a synonym of sales

Applied Marketing Concepts: The Local Street Marketing

As MBA students, we all have gone through the marketing concepts as explained by Mr. Kotler and we might think that we have become a better marketer than all other

5 Careers Paths After MBA In Marketing

Does the idea of managing popular brands excite you? Do you want to make a career understanding consumers and creating a digital strategy? Do you want to work on market