Movie Marketing
CineMBA - Learning Marketing from Bollywood
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept
The Superhero Movie Overkill - Abhishek, XLRI Jamshedpur
By all accounts, Batman vs Superman : Dawn of Justice was a two and a half hour long tedious, overblown, convoluted mess. Critics universally derided the film and the fans'
Blockbuster - Viacom 18 and MAXI bring the complete film promotion experience to XLRI
For the first time ever, The Marketing Association of XLRI (MAXI) conducted the event, “Blockbuster” which covered all the aspects of film promotion. This one of a kind marketing extravaganza
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