Real interview experiences from candidates across top B-schools.
Movie Marketing03 Jul 2017 · 1 min read
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If se…
InsideIIM
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Movie Marketing24 Jan 2017 · 1 min read
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If se…
InsideIIM
Read Now →
Movie Marketing06 Sept 2016 · 5 min read
By all accounts, Batman vs Superman : Dawn of Justice was a two and a half hour long tedious, overblown, convoluted mess. Critics universally derided the film and the fans' reaction was mixed at best…
InsideIIM
Read Now →
Movie Marketing05 Dec 2012 · 2 min read
For the first time ever, The Marketing Association of XLRI (MAXI) conducted the event, “Blockbuster” which covered all the aspects of film promotion. This one of a kind marketing extravaganza was hel…
InsideIIM
Read Now →Movie Marketing03 Jul 2017 · 1 min read
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If se…
InsideIIM
Read Now →Movie Marketing24 Jan 2017 · 1 min read
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If se…
InsideIIM
Read Now →Movie Marketing06 Sept 2016 · 5 min read
By all accounts, Batman vs Superman : Dawn of Justice was a two and a half hour long tedious, overblown, convoluted mess. Critics universally derided the film and the fans' reaction was mixed at best…
InsideIIM
Read Now →Movie Marketing05 Dec 2012 · 2 min read
For the first time ever, The Marketing Association of XLRI (MAXI) conducted the event, “Blockbuster” which covered all the aspects of film promotion. This one of a kind marketing extravaganza was hel…
InsideIIM
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