The brands that made it BIG in my life - SCMHRD

The way you dress can immediately change the way you look and feel. As a teenager attending her first MUN conference, I felt anxious and awkward. But putting on an Allen Solly suit made me feel like I was ready and in control. Even now, when I’m a B-School student, this brand is a confidence-boosting staple in my wardrobe, and will probably continue to be one always.

There are many more examples but I’ll keep it short. Knowingly or unknowingly, I’ve had the opportunity to interact with ABG via different brands across various points in my life. These brands have slowly but surely made a BIG place in my life, and as a consumer it is always exciting to see what they’ll do next.

But knowing that ABG has had a presence in every train that I’ve travelled in (Birla Copper) and probably in most buildings I’ve lived in (UltraTech Cement) give me a newfound appreciation for the conglomerate. A conglomerate that is involved in an infinite number of CSR projects - ranging from midday meals in school and training future women entrepreneurs to national immunisation drives - ABG makes me proud to be its consumer, and inspires me to give back.