Bottom-line:
1. Get the best ideas from outside your industry but intelligently adapt it to your industry.
2. Every decision a company takes should not be geared towards maximizing financial returns. It should also take decisions in which every member of a community wins. When that happens, the company and its brand will start being perceived as humane and caring.
Result: Company will generate good-will and trust among its potential customers which will eventually result in business.
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