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15 July, 2019

4 minutes Read

A customer : Brand : Guide - The ABG @ IIM Ranchi

Though, the real turning point in my story came when the ABG was assigned to me as my client. After completing my engineering, I joined a group called Tega Industries Ltd which is one of the major mining equipment spares supplier in the market. Hence The Essel Mining, Hindalco, Ultratech and Rungta Mines divisions of the ABG were among my first set of customers. So my first business interaction happened with the Essel Mining Group where I had a target of generating a business of 1.3 mn INR in 8 months. As a fresher I was greatly intimidated by the gravity of the task assigned to me. In such a situation I was expecting support from my own team and hoping that the customer would like my product. Though ironically, the Essel Group guided me through the trials and tribulations of the project as they would have guided their own employee. They guided me precisely what their specific needs were, and facilitating me frequently to visit their plant so that I may be able to see effective engineering in reality and visualize how their specific needs can be transformed into the products which I could ultimately be able to sell them and develop a worthwhile business.

I achieved my target budget before the stipulated deadline and learnt a great deal from the project. I got to present my products and ideas in front of the top management of the Essel group who were a very amiable group of board members and presenting in front of them was no less than a dream come true for a fresh college graduate.

Needless to say, ABG acted as my guide when I took my first toddling steps into the corporate life. It mentored me to achieve my first success in the corporate world which apparently reinforced my confidence that I was indeed a star employee in my own firm as well. Building on my first experience, I also handled other major customer groups such as TATA Steel and Jindal Steel etc. Later I interacted more with the ABG through business with Hindalco industries and then with Ultratech Cement(certainly me being an engineer, it is my choice). The ABG for me is not just a brand anymore, its an institution. On the whole I am super excited that I joined IIM Ranchi but a part of me also misses to deal with such gargantuan conglomerates. Hence hoping to deal with ABG again is indeed thee dream.

Shikhar Shukla

IIM Ranchi

Comments

Tanay Agrawal

I am pursuing MBA at IIM Ranchi. I seek a career in the field of Finance. I am awaiting the results of CFA Level 2. I am passionate about writing.

Great!

19 Jul 2019, 10.26 PM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks Tanay

20 Jul 2019, 08.19 AM |

LOKESH .

Graduated from Chaudhary Charan Singh Haryana Agricultural University . I am an Athlete and always ready to run .

nyc one !!

20 Jul 2019, 12.01 AM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks lokesh

20 Jul 2019, 08.19 AM |

Rakhi Mittal

I am quite passionate about my work and thrive to excel in the challenges that comes in my way. I tend to self-motivate myself. I am more of a creative person and loves to take risk. In my work ex, I had been constant in gaining new skills and keep myself updated to perform better.

Well said!

20 Jul 2019, 01.05 AM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks rakhi

20 Jul 2019, 08.19 AM |

Tuhin Subhra Samanta

A dreamer, a believer, an achiever

Nicely articulated Sikhar.

20 Jul 2019, 01.39 AM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks tuhin

20 Jul 2019, 08.20 AM |

VINOTH KUMAR N N

Vinoth Kumar N N MBA 2019-21 Indian Institute of Management, Ranchi

Valuable one!

20 Jul 2019, 01.44 AM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks vinoth

20 Jul 2019, 08.20 AM |

Gopinath M

M.Gopinath MBA from IIM Ranchi - Batch 2019-21 A free spirit, who loves to travel. If a door doesn't open when knocked, then break it. Hustle, More Hustle, Achieve...

Great work Shikar

20 Jul 2019, 01.46 AM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks gopinath

20 Jul 2019, 08.21 AM |

AKSHAY DHANDU

I Like to Travel, especially Road trips. Preferably Short Trips to Explore New Places.

Great One Shikhar

20 Jul 2019, 07.13 AM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks Akshay

20 Jul 2019, 08.21 AM |

Chandni Sinha

I am Chandni Kumari Sinha, a MBA student of Indian Institute of Management, Ranchi.

Well written...

20 Jul 2019, 07.46 AM

+Read Replies (1)

Shikhar Shukla

I am an cheerful and optimistic person who knows how to improvise in difficult situations. My simple motto is 'enjoy life but play hard'.

Thanks chandnik

20 Jul 2019, 08.22 AM |

Pratiksha Lingayat

Apart from being an Artist, I like to channelise my energy in Social Activities towards society and under previledged kids. MBA candidate at IIM Ranchi 2019-21, concentration in Strategy and Consulting. Goal: ”Management Consulting"

Amazing Article

20 Jul 2019, 09.52 AM

VANISHA DEV D S

Vanisha Dev D S, MBA(2019-2021), IIM Ranchi An ardent and an optimistic sapien

Great article!

20 Jul 2019, 10.19 AM

Aaryav Anand

Aaryav Anand is a startup enthusiast and a strong believer in the fact that entrepreneurial ideas and innovation can solve the bigger problems of the world. He has a good understanding of solving ground-level problems which have developed because of his entrepreneurial journey with different Startups working to solve ground level problems in India.

Nice Article

20 Jul 2019, 10.36 AM