Sharing the growth story of Britannia, he shed light on the revamped approach and new programs introduced in order to shift and match gears of new fast paced market & consumer base. Owing to programs like ‘Cost Efficiency Program’, a steep rise was clearly visible in the company’s growth charts.
Moving to the three closely assembled gears of supply chain; cost, quality, and service, the lecture progressed with a strong connect between the guest and students. Mr. Mukherjee elaborated on the closely knit cost management system and cited great leaders like Walmart’s Sam Alton and Wipro’s Azim Premji for their ideology to not waste a single penny until value extraction is possible from the same. He went on to illustrate the functional structure of building blocks of supply chain viz. Procurement, Manufacturing, Replenishment, Sales & Marketing which ensure product availability to the customer at the right time and right place.
The session ended with a Q&A round and was filled with extensive questions to which Mr. Mukherjee gladly poured insights and registered new curiosities and interests in the supply chain domain. Speaking about the growth of new talents in Britannia, he showcased various success stories and instilled a keen interest in students to be part of the FMCG giant.
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