A Peak Into The 6Ds Of Digital Economy

The added advantage of this digital change was of Demonetization, in terms of availability of products at prices as low as free. The perfect example of this is Jio brought by the Ambani's, which turned around the tables overnight, providing customers the benefit of free internet and calling for a period of three months. This step resulted in a drop in prices of other players of the industry, leading to overall benefit and satisfaction to customers.

Similarly, things like camera, maps, books, and others, got Dematerialized into a more pocket-friendly version; in the form of inbuilt cameras in mobile phones, Google maps with GPS navigator, Ebooks, etc. In addition to improving convenience and transparency, the digital economy opened doors for all people, overcoming all biases and stereotypes, becoming the Democratized version of the Economy. These six Ds have become the success mantra of any company that wishes to reap the benefits of the digital world that we reside in. It is these aspects that a business should consider and understand while operating in the industry. Since change is inevitable and Disruption is the driving force, Acceptance and Adaptability will help to survive and grow.