I required an outfit that could exude positivity in this difficult time and fortunately, I found the same. I have often observed that introspection is initiated especially when we are looking at our visage in the mirror. I remember that morning before the interview, looking at my reflection, wondering if I would make it this time. I was determined to fight what was the most challenging situation of my life and at that moment the outfit spoke of my determination. I aced the interview. Today I am writing this article as a proud member of one of the most prestigious institutes of the nation -IIM- Ranchi.
We are living in interesting times. A person’s materialistic requirements are literally a click away. The sheer number of options to choose can be overwhelming for the consumer. As a consequence brands need something extra, to be carved in the memory of the consumer. The legacy and long-standing of the brand or the company goes a long way in fulfilling that purpose.
For any consumer, brand affinity is a reality. It is human behavior to minimize risk-taking and fall upon what has been tried and tested. Advertising keeps the brand and its values fresh in the public mind. If the brand delivers every time, its reliability is enforced and a loyal consumer base is created. I am and shall remain as such a loyal consumer, of the products of Aditya Birla Group.
Comments
Anita Mishra
I am an employee of Birla Education Trust, Dean Academics of Birla Balika Vidyapeeth, Pilani, Rajasthan
I reiterate the opinion of Swarnim Mishra.
11 Jul 2019, 05.37 PM
Rakesh Mishra
I am B.Sc., LLB from Lucknow University. I had started a paint Industry in past, presently working with Birla Education Trust Pilani.
Well expressed Mr.. Swarnim Mishra.. I am agree brand affinity is reality.
11 Jul 2019, 05.59 PM
Kulbhushan Vashisht
Agreed , very well written
11 Jul 2019, 09.56 PM
Shashi Jangir
NA
Being a retail consultant myself, I couldn’t have agreed more. Very well expressed and it really brings out the best in you.
11 Jul 2019, 09.56 PM
Akhil Das
Never realized this, great article.
12 Jul 2019, 02.19 AM
Priyadarshini Sundar
Very well written article that makes you think about how, consciously or unconsciously, a brand's values and advertising does influence how you feel, and as a consequence, your choices.
12 Jul 2019, 08.02 AM
Rahul Kumar
Swarnim is an amazing writer. I love the Aditya Birla Group now.
12 Jul 2019, 08.06 AM
Shivam Chaubey
Amazing article.
14 Jul 2019, 10.26 PM
Leela Prasad Gedela
Leela Prasad Gedela, IIM Ranchi.
Nice Article
19 Jul 2019, 02.03 PM
Vishal Agrawal
Enthusiast about knowledge. Seldom indulges in sketching. Shopaholic.
Nice one!
19 Jul 2019, 02.06 PM
SRINIVAS NANDIKANTI
Currently pursuing MBA from Indian Institute of Management, Ranchi. Experienced Representative with a demonstrated history of working in the Crushing & Screening industry. Skilled in Product - Management, Development, Application & Training. Strong professional with a Bachelor's degree focused in Mining Machinery Engineering from Indian Institute of Technology (Indian School of Mines), Dhanbad
Good one !
19 Jul 2019, 02.22 PM
Himani Bhatia
When not reading or writing, I can be found in a gym.
Nice article.. very well written
19 Jul 2019, 02.23 PM
Rahul Roy
Rahul Roy - Current MBA Student of PGP - 2019-21 Batch at Indian Institute of Management, Ranchi. Loves to play football, loves photography and music
Well expressed
19 Jul 2019, 04.48 PM
Shefali Jaiswal
Small town, super enthusiastic girl. In the world to achieve 2 Gs- Goal and Glow!
Amazing article!
19 Jul 2019, 05.36 PM
Rohan Chowdhury
Rohan Chowdhury is currently a MBA candidate (batch of 2019-21) at Indian Institute of Management, Ranchi. He did his graduation in commerce from St. Xavier's College, Kolkata with specialisation in Marketing management. Rohan has special interests in marketing and will pursue a career in the marketing and sales field.
Very well written...
19 Jul 2019, 05.43 PM
Priyadarshini Purkayastha
I am the person who looks back at every moment and tries to find the fun in it so that my mind can recall it as a pleasant memory. A little bit of happiness, forgivingness, and optimism is what this world needs and I am doing my part to try and make a positive change.
Nice article
19 Jul 2019, 08.01 PM
Aishwarya Singh
Aishwarya Singh , Indian Institute of Management Ranchi
Great Article
19 Jul 2019, 10.12 PM
Ameya Gabale
First Year MBA student at IIM Ranchi aspiring to take India to the world!
Very well written and articulated!
20 Jul 2019, 12.31 AM
Priyadarshini Purkayastha
I am the person who looks back at every moment and tries to find the fun in it so that my mind can recall it as a pleasant memory. A little bit of happiness, forgivingness, and optimism is what this world needs and I am doing my part to try and make a positive change.
Well done
20 Jul 2019, 11.02 AM
Vineetha Guntupalli
Current student at IIM Ranchi (2019-21 batch). Electronics and Communication Engineer with an experience of 36 months at Tata Consultancy Services
Nice Article
20 Jul 2019, 12.32 PM
Aman Srivastava
Introvert Most of the time WEIRD
Nice one!
20 Jul 2019, 12.36 PM
Konari Chandra mouli
Just another human being who wants to be better than he was the previous day. A regular guy next door who has colorful dreams and always on the look out for opportunities to make them true.
Nicely written!
20 Jul 2019, 12.36 PM
ANKITA SINHA
I am an Open book that any strange person can read also .I am Devoted towards everything around me whom i like no matter if its real, virtual or spiritual.”
Nice article!
20 Jul 2019, 12.38 PM
Jaswanth Kumar
Great article.
20 Jul 2019, 12.40 PM
Abhishek Raiwani
Keeping up with the century, except when it comes to books. A techie at heart, pursuing MBA.
Well written !
20 Jul 2019, 12.40 PM
Mohammad Masood
Great job
20 Jul 2019, 12.40 PM
Atul Tiwari
MBA student at IIM Ranchi(2019-21). Traveller, intraday trader and I love to follow the stock market
Great!
20 Jul 2019, 12.42 PM
Divyam Singh
Great article! Very well written!
20 Jul 2019, 12.45 PM
Deep Shikha
Deep Shikha is a first year student of the MBA program at the Indian Institute of Management, Ranchi. Coming from the humble city of Jamshedpur, she is one of the many dreamers who wishes to make it big.
Quite an analyst you are!
20 Jul 2019, 12.45 PM
Sauvanik Roy
Sports enthusiast. Yearning for knowledge. Takes it as it comes.
Good read!
20 Jul 2019, 12.46 PM
Puneet Pasari
CA. CS Executive.
An insightful read!
20 Jul 2019, 12.47 PM
Ankit Saharia
A thoughtful person with a deep well of experience which speaks louder than words.
Nicely written!!
20 Jul 2019, 12.47 PM
Sheereen Kerketta
The sophisticated creator who dissolves in the artistic aesthetic of imagination and creation and portrays it into a layman's language.
Nice work
20 Jul 2019, 12.49 PM
Siddharth Kumar
My name is Siddharth Kumar and I am thankful to Aditya Birla Group to give me an opportunity to express my story of getting into IIM Ranchi.I am a huge football fan and am always looking forward to learn and experience new things in life.
Nice
20 Jul 2019, 12.53 PM
Yamini chawda
Self believer
Well written
20 Jul 2019, 12.54 PM
ATAL KISHORE SHARMA
Pursuing MBA from the Indian Institute of Management Ranchi, batch of 2019-21.
Wow
20 Jul 2019, 12.55 PM
Madhav Khandelwal
A young outlier who seeks purpose to his life. Also someone who binge-watches movies and shows at every opportunity he gets.
well put
20 Jul 2019, 01.00 PM
MONIKA BAHETI
An avid learner. Currently pursuing MBA from IIM Ranchi.
Well written!
20 Jul 2019, 01.08 PM
Sanjeev Kumar
I LOVE SPENDING TIME WITH FRIENDS AND FAMILY. I LOVE TO LISTEN MUSIC TOO.
nice
20 Jul 2019, 01.12 PM
Latika Bhutani
Latika Bhutani MBA 2021 IIM Ranchi
Nice article
20 Jul 2019, 01.14 PM
Riya Handique
Ambivert with a happy-go-lucky attitude and a taste in writing prose-poetry during my free hours!
Good work!
20 Jul 2019, 01.16 PM
Thanshali Narzary
I am Thanshali Narzary , Aged 24 , I love to watch anime , play football and i love to travel.
GREAT BRO
20 Jul 2019, 01.21 PM
Rahul Kumar Yadav
No matter how big or small the problem is, I always treat all issues as an opportunity to learn something new and prepare myself to deal with upcoming challenges tactfully and give best of my performance.
Nice work
20 Jul 2019, 01.22 PM
Uttiya Koley
Uttiya Koley, IIM Ranchi
A Good Read..
20 Jul 2019, 01.23 PM
Arun G R
Arun G R Pursuing MBA at IIM, Ranchi (2019-21)
Good Article!
20 Jul 2019, 01.25 PM
Pawan Kumar Agrawal
Great work !
20 Jul 2019, 01.31 PM
AYUSHI VERMA
My own kind of weird.
beautifully expressed :')
20 Jul 2019, 01.32 PM
Udit Divyanshu
Udit is an upbeat and assertive person, respects value and possess a good character.
articulated amazingly
20 Jul 2019, 01.41 PM
Jeyakumar Aarthy
Good one
20 Jul 2019, 01.57 PM
Aritra Chatterjee
Aritra Chatterjee is an MBA student of IIM Ranchi with 3 years of work experience in PwC. Aritra likes to read and watch football in his free time.
Excellent Article!
20 Jul 2019, 02.14 PM
Unais Qasim
Nice boy!
Very well written. Way to go bhai!
20 Jul 2019, 03.09 PM