Aditya Birla Group has come a long way from Grasim Industries Ltd, incorporated in the wake of our independence. Apart from consistently adding value to the utility derived by it’s customers, ABG goes beyond the need basis approach to customer satisfaction and creates room for sophistication in our desires.
A division of Aditya Birla Nuvo Ltd, Madura Fashion & Lifestyle enables the Indian consumer to be clothed in premium global fashionwear and accessories available in the country. Louis Philippe, Van Heusen, Allen Solly, Peter England are just some of the brands that capture the taste of Madura F & L.
Teacher’s Day in high school, Farewell from undergrad school and the first day of office have all been further enriched due to my associations with the product lines of Madura F & L. The exquisite fabric not only provides style, attitude, luxury and comfort but also instills a confidence that renders these milestones of maturing memorable.
Having pioneered various concepts new to the Indian apparel companies as well as preserving the evergreen preferences of their buyers, It has made a deep impact on my fashion sense and I am better off for it.
The company’s biggest strength lies in it’s people. In the words of Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group: “For sustainable success, their (people’s) performance orientation and customer focus is imperative. Organizations grow only where people grow.”
In conclusion, apart from adopting a fashion sense derived by my direct exposure to the product lines of this brand, I have inculcated a progressive attitude as well from the values imparted by the group.
