Aditya Birla group, ever since its inception in 1857, has been touching the lives of millions of people across the globe. You name any major business vertical and you will find ABG catering to the unmet needs of the customer. The products of ABG serve industries like Agribusiness, Construction, Chemical, E-commerce, Finance, Mining, Retail, Telecommunications, Textile and Wind power.
Talking about my experience with ABG, Vodafone-Idea internet was my savior during my Junior College days as I could utilize my travelling time in learning concepts while browsing on my phone. For important calls or talking to close friends, I could blindly trust Vodafone-Idea due to its low call drops. What else would you expect from World’s 2nd largest Telecom!
When it comes to clothing, there has never been any confusion for me to choose which store to visit. In most of the malls that I have visited, I have found a Pantaloons outlet. The best part about Pantaloons is the availability of fresh stocks of brands like Van Heusen, Allen Solly, Peter England etc which takes care of my casual and formal needs, all under one roof. Also, need not to forget brand Liva, new age eco-friendly fabric which showed me how fashion can go hand-in-hand with sustainability.
During my childhood, one of the highlights of birthday parties was the soft drink cans which was served. Little did I know back then that ABG was involved in making aluminium sheets for beverage cans. But today when I see ABG promoting sustainability by recycling the used cans, makes me immensely proud to have used those cans. Also, being a foodie, I know the joy of having hot served food and there too ABG has freshwrapp packaging foils to take care of that.
One prominent sector which resounds the brand image of ABG is construction industry. Ultratech cement has been common household name for cement ever since my childhood. The strength and aesthetic value that the cement provides has linked me to Ultratech cement whenever I hear the word cement.
Apart from this, the food that we eat daily is because of the exhausting efforts and perseverance of our farmers. There, ABG plays a major role in helping farmers with innovative solutions for sowing and harvesting.
So, I would like to conclude that there has been hardly anything or anyplace where I have not seen any ABG product. It gives me immense pleasure to have experienced the quality of the products made by ABG. Being associated with those products from my childhood makes me even more loyal towards the brand and ABG has never ceased to have amazed me.
#ABGLP #ABGLPWooMe #NITIE
