Aditya Birla Group - BIG is what BIG does.!! - Sneha Datti, IIM Rohtak

 

1. BIG is Massive – Ultratech Cement

0.1 Million Metric tons of Ultratech cement had been used in the massive construction of Mumbai’s Bandra – Worli Sealink.

 

2. BIG is also Microscopic – Birla Carbon

Birla carbon Nano particles makes ur tyres safer which is the world leader in Carbon Black

 

3. BIG is indispensable – Grasim Limited

Grasim industries are the world’s 4 th largest producer of insulators

 

4. BIG is the lifeline -  Birla Copper limited

A large share of the copper requirement of Indian Railways has been fulfilled by Birla copper

5. BIG is all about great Style – Aditya Birla Fashion and Retails Limited

Brands under ABFRL are Pantaloons, People, Planet Fashion, Ralph Lauren, Skult, Van Heusen, Louis Philippe, Allen Solly, Forever 21, American Eagle and much more

 

6. BIG is in your palm – Hindalco limited

Hindalco Aluminium has been used to make the cover glass for smartphones

 

7. BIG makes distances disappear – Vodafone Idea Ltd

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership and it is the leading telecom service provider in India and second largest globally

8. BIG is for everyone – Corporate Social Responsibility

• 4500 Women empowerment centers had been setup
• 1 million patients had been treated at 5000 medical camps and 20 hospitals
• 45000 schools educated in 48 schools
• Provided Solar lamps to 450000 school children 
• Midday meals everyday for 63000 children in 268 schools
• Skill training for 95000 people had been done
• 70 Million children had been immunized against polio

Everyone’s life had been made big by Aditya Birla Group and the same had been touched me with all the brands presented above. This is how Aditya Birla is big in my life.

I had Marketing Research course – Business Research Methods during my 3^rdtrimester wherein one needs to understand and solve the business problems with SPSS. I was very much interested in market research and began working on the same. I was very much satisfied when I solve a problem given in the class and was soon convinced that I can be able to solve the same during the Internship period that was going to start. Soon my confidence had been broken down as the way the business problem been taught in class and the actual one that comes are entirely difference. Let alone how to use SPSS for the problem, I was confused to even understand the problem itself. I took this as a challenge and worked on the same to achieve a project of Market research at the end of the 8 weeks’ internship on Market perception of Four Points by Sheraton (JW Marriot International Group) in Visakhapatnam and presented the same to the top Management who were quite impressed.

 

Having a challenge or a difficulty and overcoming it is a part and parcel of life. Having the ability of thinking positive in crisis situation helps to overcome any challenge that’s been posed on you by life.