Idea to me is a brand that weaved itself into the lives of the people. The ‘What an Idea Sir Ji’ campaign stood for bringing a positive change by creating awareness and targeting the needs of a common Indian. They promoted education for all through an advertisement where with the help of a mobile phone a school teacher was teaching not just the children sitting in her class but also the children from nearby villages who didn’t have the privilege to go to school. This subtly delivered message resonated deep within me. Not only this, the brand also implored everyone to stay fit by walking while talking on the phone through its ‘Walk and Talk’ campaign so that people can make use of the mobility given by the mobile phones. This telecom company also tried to focus on creating an environment conscious society by appealing to use mobile phone instead of paper to reduce paper wastage. They started a never thought before democracy campaign through their advertisements to use internet and make a conscious decision while voting.
All the efforts resulted into Idea being the third largest telecom company in India. With such a large consumer base not just in telecom but in other sectors as well such as clothing, cement or insurance, Aditya Birla Group is creating an impact on society by making customers socially aware through its corporate identity and social activities.
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