Chandrakant K

1. why Aditya Birla Group is big in your life Before I talk about why Aditya Birla group is big in my life, as I read the name, one line pops out of my mind and that is WHAT A LEGACY. A USD 48.3 Bn $ corporation that has established its mark on almost every business close to a common man. For me, a brand is BIG when it’s reachable to an extent that one does not even think of anything else except this brand to match his/her needs. And ABG was BIG for me for this very reason. As I flashback in my life, the first formal pair that I took was a brand of ABG. This was the moment that set the standard for me to look for before buying formal dresses and the brand was none other than Peter England. In a similar way, ABG brands has touched many people’s life in a way that each of us who becomes a part of this group feels special. I’m not shocked that ABG has now spread its arms to almost every corner of products and services possible, because what makes this group unique is its idea to be a part of a common man and not something beyond his reach. If I talk about Pantaloons, this is a one-stop solution if you are planning to buy BIG brands (National and International) at economical prices. Now this service of one stop solution is something I believe makes a brand BIG, as I earlier mentioned, one cannot think of anything else but this brand to fulfill his/her needs. In its vision to be a premium global conglomerate with a clear focus on each of the businesses, I believe that ABG has taken every step to live up to its vision. 2. How you overcame challenges to achieve your ambitions in life so far “If you want to win over a situation, do not run away from it, go and face it “. I see challenges everywhere and in everyone’s lives. It is the attitude towards it that makes the situation even qualify as a challenge. This attitude determines the ambitions in our life. If our attitude is to run away from the situations, we will have more fears in our lives, if our attitude is to face the situation, then all we have is learnings and experiences and that builds up the strength to handle any difficulty. The year 2015 was an extremely crucial year for me as this year set me on the path of success and I did not turn back from then. I was in a journey of competitive exams and was keen in joining banking industry, but then I was not alone I had India’s 75% of graduates striving hard to be a part of banking industry along with me. Yet the banking industry was not so kind enough in declaring its vacancies. The total vacancies in the year 2015 for all the banks was around 4500 and the applicants were no less than 25 lakhs. I had the best start that I could ever imagine, out of 5 national entrance exams I wrote, I could make it but in the failed list. All I was aiming was to get into India’s biggest bank and that is State bank of India. I still remember, the total vacancies that were released were 1835 and more than 13 lakh applicants have applied for it. I was also a part of those 13 Lakh applicants.This also mean that approximately one in every 10000 gets an opportunity to be a part of SBI. Now, I have the history of failures and this opportunity was too big to fail. What kept me going was my failures, It offered me better insights as to what should not be done in the exam. Whenever I feel like giving up, I always use to remember the hard work I have put in. I started talking to my failure in a positive way, and it helped me build my steps stronger and bigger. At this stage I have fallen in love with my failures. I was one among those 1835 candidates in the All India merit list but what was important to me was not the success but the ways I took to be a part of that success. #ABGLPWOO #ABGLPWOOME-SEASON2 - TISS MUMBAI