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Debojyoti Amitava

Alumni | IIM Raipur

1 Story

Blue Ocean Strategy - Creating A Demand

When Bhavish Agarwal(CEO and co-founnder of Ola cabs) was asked about his vision behind his company , he said "In a deeply fragmented and highly unpredictable market of car/taxi services, there is a significant shortage of easy and comfortable on-ground options for transportation, be it within a city or outside.The