But unlike in red oceans, in blue oceans demand is created rather than fought over.
Blue oceans can be created from within a red ocean too by altering the boundary of an existing industry or it can be created by giving rise to completely new industries.
The industries like ecommerce, radio cabs which are a part of the existing market , were a part of this blue ocean market place about a decade ago.They were successful in identifying the need in the market and then they succesfully created a demand in the market for their services which people were in need of. This shows that the blue oceaon market place has always been existent. The prospects in established market places are declining rapidly and those of the new industries (the blue oceans is increasing).
Hence to succeed in the current market it is required to identify an uncontested market space , create and capture new demand and create a difference in the existing market environment.
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