Part-A

“ The Golden rule I can think of is the fact that you must follow your passion and do

something that’s close to your heart ”, as quoted and also being followed by one of the

most passionate and committed people and who is a source of inspiration to many budding

entrepreneurs Mr. Kumar Mangalam Birla.

Aditya Birla Group, ever since its inception in 1857, has always been working hard and

innovating to deliver superior value to the customers and the society. Allen Solly, Louis

Philippe, Pantaloons, Peter England, Ralph Lauren, Van Heusen are the brands that

everyone is familiar with in clothing industry and whose products are preferred among the

masses than to the products from other brands in the same sector Is due to the trust which

has been built by the group over the years. They innovate fashion based on the trends and

the quality offered to the price quoted gives the maximum value to the goods and the

goodwill to this company in the market. Idea Cellular, after the merger with Vodafone India,

is now the largest telecom company in India in terms of revenue and subscribers.

As an individual, Aditya Birla group has been encountered by me or say by everyone in their

life at least once be it in constructing your home, using UltraTech cement or in fashion

department wearing latest trends or in getting insured from Aditya sun life insurance. They

have been a visionary and have been a great contributing factor to the development of

Indian economy. The presence of Aditya Birla group like fierce competitors forces other

players in the market also to provide quality products at a fair price.

Overcoming challenges with the sole motto of driving the change and to achieve ambitions

with pure values and integrity

Never give up, always fight for your dreams with integrity and patience and perseverance

and you will see the change into reality would be my motto.

Part B

“ Failure is not fatal, Failure is inevitable. IF you don’t fail, it perhaps means you aren’t

taking enough risks ”, as quoted by Mr. Kumar Mangalam Birla challenges are a part and

parcel of our daily life and one should learn to endure the adversities of the life. There are

many challenges one would be encountering in their journey and we need to learn how to

ride the tide. There are many challenges faced by me throughout this voyage called ‘life’ but

there is one incident which I can clearly recall because I have learned a lot and expanded as

well as explored the various abilities innately present in me. I have been working in an IT

company and things have been smooth lately and the learning curve is excellent. I have

been given the task of handling a new project from the scratch from my seniors, initially it is

a small one with very few features to be incorporated into the application but then I explored

the customer requirement and did a deeper analysis of this situation and came with a result

and a view to expanding the scope of the application and the budget. My Idea of expanding

the application is backed up but there are issues with the budget and resource allocation so I

have formed a team of likeminded enthusiasts and started working for the project expanding

our working hours. Finally, we are able to finish it within the stipulated time as promised to

my seniors and to see the working of my Idea, the passion we put into its launch and finally

able to see the results it fetched to the company and to me is something I can never forget. I

learned a thing that day, I used to think I am not an achiever in life but I realized we all can

become one by keeping our efforts and passion into something which we love and slowly

see the dream which we dream turn into a reality.

#IIMRaipur #ABGLPWooMe

Nikhil ch1729

Aditya Birla Group-A rich Heritage of Ethics and values,IIM Raipur