Innovation Is The Way Ahead – Tesla Story

This may be great but what is actually special about Tesla, is their approach towards marketing. It was unimaginable that something as involving as a car could ever be purchased online and in came Tesla calling to remove the middlemen by going online. They sent their service stations to the cloud by allowing over the air updates to the car, as and when better algorithms are found. They created bespoke cars by customising the driving experience for different drivers. These are those small things that made the big impact.

To be innovative, the thought process has to be innovative and innovative thought is never the baby of a single mind. Tesla realised the fact and invested heavily in QA and R&D bringing in innovations that have never been expected, let alone seen. The kept their technology open source, for everyone to help them develop that something which cannot be thought in boardrooms.

This is what has set Tesla apart and this is exactly what sets any innovator apart. To innovate does not mean to create magic out of thin air. Innovation means to layer the bricks of innovation and to set them together with the concrete of vigour. You can never innovate if you think inside the box, you will have to let the apple fall far from the tree.