Aditya Birla Group, India’s 3rd largest private sector conglomerate operates in over 35+ countries with over 120,000 employees worldwide, their interests in metals, fibre, cement, fertilisers, insulators, telecom, carbon black, chemicals, branded apparel, BPOs etc. The Aditya Birla Fashion and Retail Limited (ABFRL), which generates a revenue of 7181 crore, is India’s 1st billion-dollar pure play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. It has been a home to India’s Top Fashion Brands; its also the biggest fashion and lifestyle player, #1 Fashion Retail in India; Natural ‘FLUID’ Fashion- with 100% natural an eco-friendly fabric.
Being a Shopaholic, I have always dreamt of having a huge closet filled with quality and affordable clothing. And for this, brands like Van Heusen, PEOPLE, Pantaloons, Forever21 etc. have always been my go-to. Even during my interview preparations and B-school admission, I required a lot of formal clothing, and I believe more than 70% of my formal clothing is from Van Heusen and the rest if from Allen Solly. I have been one of the most regular customers of Pantaloons too- all my daily wear and Indian wear was bought from there. And Forever21, is the most loved brand by me. And not just affordable clothing, but since Aditya Birla Group has also ventured into luxury branding, brands like Ralph Lauren, Ted Baker etc, are also entering markets of tier II cities.
I also work for an NGO, and we conduct regular clothes donation drives, of which I am an active participant. Thus, Aditya Birla Group has not just made my life BIG, but also the lives of these unprivileged people.
Not just that, Ultra Tech Cement, the most used cement for all construction work, has been the building block for all the prestigious institutions that I’ve studied in and worked for. And moreover, given a roof over my head too.
And the list just goes on.
Aditya Birla Group is all about making people’s life BIG and it has done a great job in that.