Omnipresence of Aditya Birla Group in my Life - TAPMI

Being a fashion enthusiast, I went on to shop for Rs. 10,000 at a mere cost of Rs. 5000. This is exactly how Aditya Birla Group made branded shopping at affordable price possible for me every other time I went on a shopping spree.

Aditya Birla Group was one of the few first Indian companies to make a mark in the foreign market.. Aditya Birla Group’s interest in textile goes way back to 1969 when Birla launched its first subsidiary, Indo Thai Synthetics, to produce and export synthetic yarns in Thailand. In 1975, the company launched a joint venture in the Philippines, to produce spun yarn. The company then expanded to Philippines to produce spun yarn. 

I have a vivid teenage memory of my home built right in front of me. The empty plot with few iron rods here and there. Tons of cement accumulated in a corner of the plot in a heap and with it were hundreds of emptied UltraTech cement sacks.

UltraTech cement goes back to 1983 when Grasim, added cement production, launching the Vikram Cement plant at Jawad, in Madhya Pradesh. Now it is the largest producer of white cement in India.

Being a 21^st Century person, mobile is something I cannot imagine my life without. I am and have been a loyal customer of Vodafone Idea cellular network. Jio came, Jio captured but could not take away my loyalty towards them. I started hearing complaints about Jio over cross-connections and network failures and felt extremely secured with my choice of telecom.

The company entered the telecommunications market back in 1995 by forming a joint venture with AT&T of the United States, Birla AT&T. That company merged with Tata Communications in 2000, becoming one of the country's leading telecom groups. Now it is a parent company of India’s Largest Telecommunication network, Vodafone Idea.

Aditya Birla group dominates what I wear, where I stay and how I communicate. This itself confirms its significance in my life.