Part B
Being girls, all of us are expected to be a certain imaginary reflection of perfection, which includes a perfect skin type, body type, hair type etc. And I was always far away from it but as I was growing up, I somehow thought that this was a valid argument and something that everyone should follow and hence tried to fit in. It was during my B.Com (H) days in Delhi University when I started realizing the shallowness behind the whole idea. I was body shamed infinite times and I still have those dark memories stored in me. But as I said earlier, through light and dark, as depicted by Aditya Birla’s logo, one should only strive hard to rise and shine. I wanted to voice my opinion against this patriarchal outlook and found social media as the most convenient way for it. I started an instagram page where I used to write about all this evils in the society and as that page grew I realized how so many girls related to it on so many levels. I remember an incident when I was in the process of back to back B-school interviews and I visited a shopping mall one day. I visited a lot of stores there but all I could find was clothes that wouldn’t fit me and would make me feel uncomfortable. I was so disappointed though I wanted to shop. To my surprise, I found so many comfortable clothes there in Pantaloons which made me a bit more confident about myself.
Aditya Birla is the true definition of Rise and Shine for me.
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