Anand says that his alma mater SIBM Bengaluru gave him the ‘never-die attitude’, which was the source of his motivation needed to pen down this novel. He further adds, “SIBM Bengaluru made me evolve as an individual. The institute focuses on the holistic development of every student and this was the key reason that I am an author today. The interactions with the students, faculty members, visiting faculty and various guests gave me an exposure that broadened my perspectives. The management skills learnt in the two years of MBA helped me a lot.”
Ms. Sarita Raghuvanshi is an MC (Master of Ceremonies) who has anchored in more than 900 National and International large format live and televised events in over 15 countries over the last decade. Sarita says, “Our country is experiencing a rather confused state of mindset nowadays. On one hand we are witnessing the emergence of a start-up culture and on the other hand we have people who are held back from chasing their dreams and creative mindsets because of Manjoo Mausi's ‘Log Kya Kahenge?’ attitude. This novel aptly tells you how students in India are treated like 'puppets' and intends to stop this constant pressurizing.
The promotional video of the novel which had a puppet in it was uploaded on YouTube in June 2016 and it received tremendous response and critical appreciation. Subsequently, it went on to create a World Record for being the first of its kind. The hashtag #DontBeAPuppet has been used for this campaign which indeed strengthens the core motive of the novel, i.e. ‘Students in India should NOT be treated as puppets’. The launch of the novel took place on September 20th, 2016 at Ahmedabad by its Mayor, Mr. Gautam Shah in a high profile event.
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