Education for the students lies not only within the campus but are all around it. The institute is located in one of the most densely industrialized regions in the country with over 180 industries having plants in and around the region and many more coming up. This opens up a lot of opportunities for the students as they get an opportunity for frequent industry interactions and live projects.
The institute is the only IIM set in a rural setting. This provides students of this college with unique opportunity to study from this rich rural demographic by doing market research, market analysis etc and understanding needs of this sector of the society
India is a largely agrarian country, IIM Kashipur’s proximity to fertile land and farming is a big advantage to all the future managers that study here as they can learn from problems which exist in this sector. It is also surrounded by agriculturally fertile land where farmers grow a variety of crops such as rice, wheat, sugarcane, mango, guava, jamun, jackfruit, and litchi.
Life at MBA college is very hectic, therefore IIM Kashipur’s close proximity to hill stations such as Nainital, Bhimtal etc act not only as a refreshing break for the students but also breath-taking views there give inspiration to students to work for excellence.
All these experiences help students of this college learn by interacting with all these diverse fields along with the corporate learning given by the teachers in college
I have interest in the field marketing and few companies are as iconic when it comes to marketing as Aditya Birla Group's Idea Cellular. From famous marketing campaigns such as “What an idea sirji”,”IIN”,”Honey bunny” and many more, Idea Cellular knows to capture attention of people with their marketing campaigns and give wings to their imagination. Potential Growth in a job is one of main criteria I look for and Idea provides an opportunity to build long term careers in the company as 70% of Leadership positions are filled from within the Business.
- Vasant Kukalekar
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