Tag Result :

Digital Marketing

49 Stories

Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly

The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for

Become Popular On Social Media By Active Social Listening

One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when

From Neanderthal To An Evolved Social Media Superhuman - MICA

How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow.

Social Media Loves Mom’s Food - A Marketing Success Story

Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter

Marketing in the Digital Space - Module 5 (Final) - Measuring ROI

Garima concludes her 5 part series with this short clip on Return on Investment and how to measure it. You can watch the previous 4 parts here : http://insideiim.com/product-tag/cour...

Marketing in the Digital Space - Module 4 - Crisis Management

In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations

Marketing in the Digital Space - Module 3 - Social Media Marketing

In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics.

Marketing in the Digital Space - Module 2 - SEO & SEM

InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers