Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly
The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for
Become Popular On Social Media By Active Social Listening
One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when
From Neanderthal To An Evolved Social Media Superhuman - MICA
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow.
Social Media Loves Mom’s Food - A Marketing Success Story
Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter
Marketing in the Digital Space - Module 5 (Final) - Measuring ROI
Garima concludes her 5 part series with this short clip on Return on Investment and how to measure it. You can watch the previous 4 parts here : http://insideiim.com/product-tag/cour...
Marketing in the Digital Space - Module 4 - Crisis Management
In this module, Garima explores a few cases where brands faced a crisis online. She looks at cases of Ford India, Blackberry and Fedex. She also has a few recommendations
Marketing in the Digital Space - Module 3 - Social Media Marketing
In this 3rd Module, Garima tells you what is Social Media Marketing and what is not. She speaks about concepts like Edge rank and introduces various other social media metrics.
Marketing in the Digital Space - Module 2 - SEO & SEM
InsideIIM Career Learning presents to you a course on Marketing in the Digital Space by Garima Jain. This is the second module that talks about why 'Search' matters. It covers