While Aditya Birla Group (ABG) make people resonate ‘What an idea’ and by its impact on the customer rightfully tell them that it’s the ‘Big in my your life’.
My association with ABG was mainly with ABSL Mutual Fund and Idea cellular. But it will be a sin to restrict my association with ABG to these 2companies. Indirectly ABG has associated with me and also in a significant part of the development of the country and thereby reaching to each and every nooks and corner of the country. From the largest share of the copper requirement of Indian Railways (Hindalco Industries Limited) to the construction Bandra-Worli Sealink (Ultra-tech cement), its presence is imminent.
Allen Solly, Peter England, Louis Philippe, and Peter England continues to be the names that I personally prefer for clothing and which remains the case for a major percentage of Indian youth. While the brand name gives an imported or foreign feel, which has most resonated with high esteem, the company never compromises with the quality of the clothing.
While ABG’s CSR had its reach to millions, make the country highly indebted to the company. From mid-day meal to medical camp to training, ABG continues to help the needy and thereby help the country to grow collectively.
Under the rightful leadership of Kumar Mangalam Birla, Aditya Birla group continues to diversify its business, experimenting in Indian market rightly. The kind of brand Image every Indian has about ABG, millions including me are sure to support major initiatives by the company.