Unlocked And Loaded! - IIFT

Unity within a team is vital for its effective functioning. Leaving our doors unlocked fostered a sense of oneness among us. Faith, trust, unity were truly imbibed within us through this simple practice. These qualities are essential in the industry and will help propel our journey to become successful leaders. An MBA is supposed to help us not just survive, but thrive in the corporate world. Little was I aware about how little tweaks in our daily lives and habits can change our perspective.

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ABG Company of choice: Madura Fashion and Lifestyle

The ABG Company that I would like to work for is Madura Fashion and Lifestyle. As a quizzer, I have occasionally encountered a question or two, which go like: Which brand gets its name from the only person to have the title ‘the King of the French’? Alternatively, which brand acquired by an Indian company in 2000 was originally founded in 1889 to provide British soldiers with Khaki trousers? The first answer is Louis Philippe and the second answer is Peter England. These answers would feed my curiosity as the brands in question were widely seen and yet had such interesting stories to tell. The brands of Madura Fashion and Lifestyle, including Van Heusen and Allen Solly, have appealing names that attract customers across categories. They have strong brand recognition and are widely seen across the country. Be it the foreign nomenclature or the innovative branding, I find the marketing strategy implemented by Madura Fashion and Lifestyle interesting.

I would like to work for Madura Fashion and Lifestyle to better understand the branded apparel market and gain insights into buying trends and behaviour. It would also help me deep dive into the world of marketing and brand management.