“Papa I want a smartphone. All my friends are having a smartphone with them.” I remember saying this to my dad as soon as he returned from work one day. I was a 14-year-old kid. Smartphones were beginning to take over the world. A couple of years back Apple had launched the iPhone and changed the face of the smartphone industry. Everybody was in a frenzy. Everybody wanted a smartphone. My dad, like any typical Indian dad, was reluctant. What do you want it for- he asked. I had prepared for that question. (The trick lies in connecting whatever you need with some school task or curriculum requirement). “We get a lot of project work to do at school and a lot of them require us to work on the internet. With the smartphone, I can access the internet easily and get my work done faster”. The next thing I remember was my dad bringing an Idea Netsetter home. My plan to own a smartphone had failed. But a new relationship came into existence that day and one that has continued to exist till day - My relationship with Idea.
It wasn’t the first time that I had used an ABG product. My mom had been wrapping my lunch with freshwrap since time immemorial. My house was like a mini dumping ground for Peter England clothes. Everybody in my house absolutely loved Peter England. Whenever my mum came across a sale at Peter England stores, my dad would run for cover as my mum used every ounce of her force to literally drag him inside the store and buy everything came with a discount of more than 40%. The first ever suit I bought for myself during one of my cousin’s wedding was a VanHeusen suit. It is amazing what a perfectly fitting suit can do to your confidence. At no point of time did I think of myself any lesser than the groom-to-be. Oh, and yes before I forget, the house where my sister opened her eyes for the first time was built using Ultra-Tech cement.
If you live in India, it is unlikely that the Aditya Birla Group has not touched your life in one way or the other. ABG is one organization which exists to create value and impact the lives of individuals in a positive manner. The values of Integrity, commitment, passion, seamlessness and speed are not there just for the sake of it. They are imbibed deeply within every employee working at ABG. When you interact with any employee at ABG, be it the personal shopping assistant at Pantaloons or the top level executives at Aditya Birla Capital you get this feeling that they are proud of their job. This is essentially what ABG does - It makes you feel empowered.
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