Why Aditya Birla Group is Big in My Life- TAPMI

Aditya Birla Group is one of the largest conglomerates in India since 1857. It is present in various sectors like steel, apparel, cement, telecom and financial services. It is the leader in most of the sectors it is present in. It owns many premium and mid-segment brands in the apparel industry. The in-house apparel brands owned are like Louise Philippe, Allen Solly, Van Heusen and Peter England. It has provided an altogether different experience of apparel shopping through its multi-brand retail chain, Pantaloons which it acquired from Future Group. Its men’s clothing brand, Planet Fashion has been very familiar across the country and I have also experienced the products.

It has been in the telecom services since years with a focus on high-speed 4G internet. The past advertisements of Idea quoting ‘I have studied from IIN (Idea Internet Network) was a game changing play. It had fascinated many people and persuaded rural customers to join Idea network. Recently, it has merged with Vodafone to provide a world-class communication and internet services at affordable prices.

 Ultratech Cement, one of the largest cement companies in the country is a coveted segment of the company. It has consistently provided quality products and help grow the industry.

Hrushikesh Tapadiya

I am an MBA student from T. A. Pai Management Institute.

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