Radio has not died out completely and a lot of radio stations still operate. It has gone from the living room to places such as gym, vehicles, barber shops etc. Cable networks also need to realise that they are in the infotainment business and not fall for the marketing myopia that Theodore Levitt had famously talked of.
But TV is watched in the living room, along with family and friends. It is part of a sort of bonding mechanism. While having dinner, get-togethers, post dinner. These include a daily dose of news, serials, sports. Moreover, parents aren’t totally willing to trust kids with online content which can be watched on personal electronic devices in secrecy. Another behavioural norm observed is the continuous playing of music channels while busy doing household chores.
Cable networks might die, but TV as a product might still for quite a few decades to come. Already TV manufacturers are increasingly innovating the product with variegated features such as the internet, 3D, curved TVs etc.
---------
About the Author:
A librocubicularist and a binge watcher with a knack for humour. Have variegated interests ranging from sports, movies, TV series, politics, history. I believe that causality is the supreme law of the universe. If happiness is an illusion, I love magic. My thoughts are stars that I can’t fathom into constellations. Part of the InsideIIM 2016 student team.
Comments